The Psychological Meaning Of Color  

I have been asked by a few people to explain the psychological meaning of color and how it affects what you should be for your website from a marketing perspective.

The internet is the ultimate visual and psychological medium. It provides businesses with an unparalleled avenue to reach potential customers likie no other medium in the world. In this visually entrancing world it is the copy, or words, on your website that have the greatest psychological impact on visitors and given this they become your most important communication and sales tool.

Another important psychological aspect of your website is the often over looked and definitely misunderstood marketing strategy of colors. The same as we use words and phrases to describe and express our intentions color can be used to convey similar messages in more subtle and concealed ways. As an example of a color being used to convey a feeling, when

I was at University they painted the walls in the library a light pastel-pink color to try and enhance the studying environment. Did it work? I really don’t know, I was in the computer lab, but I am guessing that subliminally there was probably some impact whether it be physically measurable or not.

In the past choosing color schemes for websites used to be left up to the programmer who was responsible for just getting something up and running. Often there was no forethought or planning for real graphic design or image perception. “A simple site, nothing fancy”.  If you really want to succeed online then this kind of website will just not work.

Given the competitive nature of the Internet market, there’s been a steady flood of Internet marketing pros who are looking to stamp their mark on the ever increasingly competitive keyword monopoly game. Every day there businesses employ Internet marketing agencies to utilize their expert marketing strategies for their business. There are usually huge fees attached to this employment!

One area that is quite often getting missed during these expensive website makeovers is the psychology of color.  It’s important to address this marketing issue in design and ensure it the colors chosen are enhancing and supporting the overall theme and feel of the website in an effort to get the website visitor to perform the action we actually want them to do on our website; be it contact us on email, buy a product or feel comfortable browsing our articles and reading the news.

So what colors should we be incorporating into our website designs to ensure we convey the right message to our visitors? Below is a detailed list of colors and their associated meanings (feelings) and keywords, so you can get an idea of what to put on your webpages depending on your products or services.

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RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.

BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.

GREEN is associated with money, nature, animals, health, healing, life, harmony.

ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.

PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.

WHITE is associated with innocence, purity, cleanliness, simplicity.

YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.

PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.

BROWN is associated with earth, nature, tribal, primitive, simplicity.

GREY is associated with neutralality, indifference, reserved.

BLACK is associated with seriousness, darkness, mystery, secrecy.

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When choosing colors for your site it’s important to apply an contrasting or sympathetic and complementary color schemes. It’s important to identify your market and ensure the psychological message you’re trying to get across with the rest of your site design, words and images are complemented and enhanced by the appropriate color scheme.
If you’re still insure as to what colors you should use to get the best results, you can do a test by running samples of the same site with slightly differing color schemes past a test audience and see which has the best impact or you can even run differing colored sites to visitors and track conversions.
In the end, t’s up to you how to try and test or track the impact of the color message your sending out to the visitors of you site(s).

The information above is intended as a guide and in no way implies that these colors are seen and/or mean the same things to all people. The list above has been researched and studied by many, and this is the complied result of those studies.

I hope you find this helpful in you website design adventures!

To Our Online Success!
Ruth…aka “Wealthymaker”

COOL MySpace Comments
Hi Everyone!
Just wanted to let you all know about something I have stumbled across and I’d like all of you to help me and the rest of this new community to get it off the ground and running strong!
The community I’m referring to is a competitor for “MySpace” called “Yuwie” and they have decided to pay their Yuwie members for the hits their pages as well as their cumulative referrals page see in a month. Page views is the target here. With my “MySpace” page I get a few hundred hits a month without even promoting it and for that, I get a nothing, how about you? But with Yuwie…we get paid for those hits!
Yuwie is receiving $20 Million a month in outside advertising interests due to the hits they generate each month as a whole. Their concept is to give it to the people through percentages. I think we could all can fund a few projects with this but, you won’t make money and be able to fund anything if you don’t join! Please click on this Yuwie link; http://www.linkbrander.com/go/49152, listen to the man and then register!
The way  works is on three referrals from each of you and those referrals then refer 3 others and so on.
I have done the math and have come to the conclusiion that the numbers I have seen from this site hold alot of merit.
Yes, this could really work for all of us!
You know, that this could help you by putting money in your pocket through your referrals. No, this is not a scam. I have researched this company and believe it all to be legitimate. I would not post it if I hadn’t checked it all out. I would never lead you in the wrong direction. If you think about it…”How would that benefit me?” I need you as my referrals to make money…just as you will need the people that you tell about this great new community! I would also like to have you as my friends.
This is extremely important! Everything you see at Yuwie, as well as all the websites you’ve never seen, costs alot of money to maintain. Joining Yuwie and being active in it, could seriously help you financially…pay the your bills, etc.
Yuwie IS the future.
Please get connected to this new community as you will want to get in on the ground level…it can only climb upward and is on a daily basis! The only thing it will ever cost you is a little of your time. No money will ever be asked of you!
Thanks in advance to all of you for helping us help you. You won’t regret it! The people at Yuwie are wonderful…super nice and easy to meet!
To get a better concept of how this new community works, go to the link I’ve provided…when you get there, really listen to the guy on your screen and go through it all before you register and refer your first person. I have a friend who referred 17 people and got 288 referral hits in less than 12 hours, to give you an idea of the potential here. I’ve been a member for only 10 days and I already have 204 new friends! I’m trying to pass him up…He’s good! But with your help…I can do it and so can you! I seriously need help from all of you to make this happen.

This is a fast growing community that I’m sure will leave MySpace in the dust! You should really take a look!
Once you become a member…stop by my page, befriend me and say hello! I like to get to really know the people I’m working with! Once you sign up…if you need any help at all, I’m just a message away…and available most of the time…my computer hardly ever sleeps!

Visit http://www.linkbrander.com/go/49152 today!

To everyone’s success!

Ruth…aka “Wealthymaker”

Another way of making money online…http://www.linkbrander.com/go/48022

Have a beautiful day!

This blog is dedicated to  Kelsey Shelton…and  any and all other abused child in the world.

In case you didn’t see the videos on my my main page at http://www.linkbrander.com/go/49152…really watch the videos below, it’s that important… I wanted to make a place for Kelsey Shelton and others like her….It’s That Important.This is a place where you can leave your thought about the whole situation…(and please do)Children are the future….we must make people aware of happenings like these….we must try to make a difference.Awareness is only the beginning….Children are so very precious…I just don’t (and NEVER will) understand how anyone could commit such acts to any human being, much less a helpless child. But the facts are…that this world we live in, is full of people like Kelseys mother and step-father. It’s really a very sad thing.
You maybe wondering…Did I know her or her family…No, I did not know her or her family, however I was born and raised in Oklahoma and feel a sort of kindred connection.Simpy, it was shocking to me …what the Judge did…giving her back to her mother…He must have been on Drugs or something…and I ‘m not kidding. You know, our Judicial System IS corrupted with drugs and other illeagal happenings….I know this for a fact, I’ve seen it – up close and personal! I think it’s a shame that our Judicial System  (that particular Judge, anyway) could be sooo ignorant…giving children back to parents like these, yet taking them away from others that don’t truely derserve it. I’ve seen this happen WAY TOO MANY TIMES. It’s just a shame. I don’t know of a better way to state that, though I’m sure there’s got to be a better choice of words…maybe…IT’S JUST WRONG!
I posted the videos, because I followed a link on a friends MySpace page and while I was on YouTube viewing these two…and if you go there, you will see…that there are many, many more children that these things are happening to…everyday…and…I want to be part of “Making a Difference”…the more awarmess we can bring to these acts, as horrible as it may be to watch, the better off our children, all children everywhere, will be.
Will help me in making a difference? You don’t have to use these two videos or any video at all…if you don’t want to , but I think they hold a powerful punch, you can just send others to my page to view them or write a blog about your thoughts on child abuse and/or our Judicial System concerning Child Abuse, something like that…someone’s got to do something…why not us?

We Can Make A Difference.

Just to think…It must have been horrible (can’t even imagine) to come home from a war, and have to bury your child…I feel for Kelsey’s (father) daddy. There is a big difference in “father” and “daddy” you know? And he was obviously a daddy.
 Please repost this blog…We simply MUST make a difference.Thank you for watching the videos…please, will you leave your thoughts in the comments section of this blog?
 Thanks,
Ruth…aka “Wealthymaker”

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Think Big

T-Talents/Time: Recognize them as gifts!

H-Hope for good things and be Honest!

I-Insight from people and reading good books.

N-Nice, be nice to all people.

K-Knowledge: Recognize it as the key to living.

B-Books: Read them actively.

I-In depth learning skills: Develop them!

G-God: Never get too big for Him.